The Lewis Incident

A Memorial to Massachusetts Coffee Culture

July 27, 2025 • 5:59 PM EDT

Time Since The Catastrophe

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The Memorial Wall

"Lest We Forget"

"What started as Lewis posting three completely incorrect words about Dunkin somehow turned into the most unexpectedly entertaining thread of 2025. Lewis decided to slander Massachusetts's finest establishment and then apparently thought the best response to people pointing out he was wrong was to just keep going. I watched as he wrote increasingly detailed explanations about bagel texture, brought up coffee physics, somehow made it about the Revolutionary War, created a poll where both options agreed with him, and managed to get other people involved in his anti-Dunkin crusade. The whole thing escalated so perfectly that I had to build a memorial to this legendary display of being wrong about coffee."

- The Commonwealth Appreciates Both Good Coffee and Good Entertainment

The Complete Timeline

A timeline of how Lewis went from being wrong about Dunkin to being spectacularly wrong about everything:

Lewis calling Dunkin trash
"It all started so innocently - July 27, 2025 at 5:59 PM EDT"
Lewis doubles down with essay
"Lewis decides to explain his reasoning with tire comparisons - July 27, 2025 at 8:18 PM EDT"
Lewis attacks the fanbase
"Now we're questioning the physics of iced coffee - July 27, 2025 at 8:21 PM EDT"
Lewis brings up the Boston Tea Party
"Lewis brings up American history for some reason - July 27, 2025 at 8:24 PM EDT"
Isaiah joins the attack
"Isaiah decides to join in - July 27, 2025 at 8:26 PM EDT"
Lewis creates rigged poll
"Lewis creates a poll where both answers agree with him - July 27, 2025 at 9:11 PM EDT"
Sharon joins the conspiracy
"Sharon adds her thoughts - July 27, 2025 at 9:14 PM EDT"
Lewis posts again days later
"Lewis needlessly posts an inflammatory comment on a Facebook group hoping we wouldn't notice - spoiler alert, we did. - July 30, 2025 at 10:58 PM EDT"

Massachusetts Fights Back

0 Iced Regulars Consumed in Solidarity
0 Bacon Egg and Cheese Bagels Consumed in Solidarity
100% Chance Lewis is Still Wrong

About Massachusetts Coffee Culture

To understand the gravity of what happened, you need to know what Dunkin' means to Massachusetts. For over seven decades, Dunkin' has become part of the Massachusetts DNA. The orange and pink logo represents home, consistency, and shared values when everything else keeps changing.

Since 1950, Dunkin' has served as the constant companion through brutal winters and the place where lawyers and laborers order the same "medium regular" without pretense. When you order a "regular" coffee in Massachusetts, it automatically means cream and sugar. When you know the code, you belong to the community.